Video: Run the Jewels – Meowpurrdy

Here’s something to disturb you for the rest of your day. Run the Jewels have released a video for ‘Meowpurrdy’, the lead track on their bonkers remix album Meow the Jewels. The track features Lil Bub, Maceo and Delonte.

To catch you up, after the success of their outstanding second album Run the Jewels 2 in 2014, El-P cracked a joke at the expense of bandwagon-jumping Kickstarter campaigners, and started one of his own – that he would remix Run the Jewels 2 using nothing but cat sounds. Within days, the joke had backfired, and he had reached, and far surpassed, his target. True to his word, last September, Meow the Jewels was let loose upon the world in all its glory.

The album is surprisingly easy to listen to, albeit a little freaky at times. But that is nothing compared to the mutant aberrations that populate this new video. Directed by the animator Cyriak, who specialises in nightmarishly distorting living things, it is frankly terrifying.

The good news is that El-P and Killer Mike are reportedly back in the studio, working on Run the Jewels 3. It’ll be good to have them back in the human world.


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